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Live, Work, Invest and do business where the rest of the world comes to play!
Investing in Rotorua
There are few places in the world where residents can enjoy all the benefits of regional lifestyle with the convenience of city living and the added value of a world tourism Mecca on your door step.
This means that as a Rotorua resident, business owner or investor, you can take advantage of the wonderful Maori culture, geothermal activity, mountain biking, forest environment, natural spa waters as well as very affordable housing and a pristine natural environment, every day.
Rotorua is ideally situated in the centre of the North Island and has unique and varied investment opportunities.
The main industry sectors of tourism, forestry/wood processing and agriculture are well established within the region and are excellently supported by the growing manufacturing, education, research and technology sectors.
Rotorua provides a unique lifestyle and geographical position that is ideally situated to enhance the transport, communications and logistics industries, along with the opportunity for the perfect balance between lifestyle and business for the owner operated small to medium enterprise.
Over the past 12 months growth and development in Rotorua has seen an economic growth rate of around 4% per annum, consistently above the national average, record numbers and value of building consents recorded, along with an increasing number of national and international visitors, all pointing to Rotorua as one of the growth nodes of the future for New Zealand.
Why Rotorua for business investment?
Centrally located with excellent air, road and rail access - only 1 hour’s drive from Tauranga (and its international shipping port) Hamilton and Taupo and 2 ˝ hours from Auckland.
Close proximity to major population centres with around 240 000 within 1 hour, 600 000 within two hours and nearly 2 million within 3 hours of Rotorua. This population base provides both relatively easy access to an above average income market and access to a ready and able labour force, with higher than average level of vocational qualification.
Very Competitive commercial & industrial purchase prices, rentals, overheads and operating environment.
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Avg Purchase
Price yeilds |
Net Rental per m ˛ |
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Industrial workshop (secondary roads) |
Yields of 9-11% |
$40-$65 |
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Main road showroom/retail (industrial zoning) |
Yields of 8.5-11% |
$90-$130 |
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Fringe area commercial properties |
Yields of 9-11.5% |
$100-$220 |
| Upper floor CBD office |
Yields of 7.5-10% |
$140-$180 |
| Prime high pedestrian count commercial properties in CBD |
Yields of 7.5-9.5% |
$300-$450 |
| Fully developed business park sections |
$60-$120 asking |
NA |
- Source: Information supplied courtesy of Property Strategies Rotorua (November 2004)
- A multi-cultural, cosmopolitan environment - vibrant and enthusiastic while being sensitive and supportive to the needs of visitors, new residents and investors to the region.
- Rotorua’s CBD has 100,000 square metres of retail space with more than 500 shops – including the fast growing Rotorua Central Mall which is situated right next door to the main Tutanekai St strip shopping, leading to more than 60 restaurants and cafes. This vibrant CBD provides a number of opportunities for the retail investor or businessman looking to capitalise off the large numbers of Tourists visiting Rotorua ever year. The attractive and vibrant Rotorua CBD has lead Rotorua to winning New Zealand’s Most Beautiful City award 1999, 2000 & 2003 creating a point of difference to investing and doing business in the CBD.
- Excellent value housing for rent or purchase – yes, we have our $1million+ lakefront houses, but we also have an excellent variety of 3 bedroom homes in great suburban locations still within the $150,000 bracket. This means that your staff can build a secure future for themselves creating a stable and reliable workforce.
- A well developed and high performing education environment with a complete range of schooling from pre school to secondary. There are abundant opportunities at a tertiary level with education available through the local Waiariki Institute of Technology, Te Wananga o Aotearoa and other more specialised private training institutions providing all levels of industry training support to a wide range of businesses.
- Traffic is not an issue in Rotorua with the CBD, suburbs, airport, lakes and all major infrastructure within a 10 -15 minute drive.
- A vibrant and active business support and networking system includes Destination Rotorua Economic Development, Rotorua Chamber of Commerce and Industry, SWAP (Salespeople with a Purpose) and Her Business Group. There are also a number of well supported service clubs including five Rotary clubs.
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